Smarter Cart Recovery and Upselling with Kuki Chatbot

Rishad Al Islam

System Overview
What it is: Kuki deployed AI-powered chatbots on retail sites like Redbubble and Carro to proactively engage shoppers. By offering timely nudges and personalized discounts, the bots helped recover abandoned carts and increase conversions.
Core capabilities
- Proactive conversational nudges during checkout flow
- Personalized discount and coupon logic
- Cart recovery messages triggered by user inactivity
- Product recommendation engine to upsell or cross-sell
- Integration with Shopify, WooCommerce, and other platforms
- Analytics dashboard for measuring conversion lift
- Escalation to live chat agents when needed
Business problems solved
- High cart abandonment rates in online retail
- Missed sales opportunities from disengaged shoppers
- Inefficient manual lead recovery methods
- Lack of personalization in promotions and follow-ups
- Difficulty scaling customer engagement across large catalogs
Facing similar challenges? We can help you tackle them with AI driven engagement.
Industries served
E-commerce, retail, fashion, consumer electronics, marketplaces.
Actor Identification
- Primary actor: Online shopper browsing or checking out on retail sites.
- Secondary actors: Kuki AI chatbot, e-commerce platform (Shopify, Redbubble, Carro), marketing automation tools, human support agents.
Actor Goals
- Customer: Receive helpful nudges, discounts, or recommendations to complete purchases.
- Store Owner: Recover more abandoned carts and increase conversion rates.
- AI Chatbot: Engage proactively, trigger discount logic, and recover sales.
- E-commerce Platform: Keep cart and order data in sync with chatbot actions.
Context and Preconditions
- Kuki chatbot integrated with e-commerce platform APIs
- Discount and promotion logic configured based on cart value or items
- Abandonment triggers defined (e.g., idle time, exit intent)
- Escalation paths set for human agent support
- Analytics tools connected to track engagement and conversion improvements
Interested in understanding what it takes to set up AI chat in your ecosystem? Let’s explore.
Basic Flow (Successful Scenario)
- Shopper adds items to cart but becomes inactive.
- Kuki chatbot sends a conversational nudge: “Still interested? Your cart is waiting.”
- Shopper hesitates; bot offers a small discount or alternative product.
- Shopper accepts and completes purchase.
- Bot logs interaction, updates e-commerce platform, and records recovery event.
Outcome: Retailers see a 15% improvement in cart recovery and higher lead conversions through proactive chatbot engagement.
Alternate Flows
A1: Customer ignores bot: If shopper doesn’t respond, bot logs attempt and triggers a follow-up email reminder.
A2: Discount abuse: If system detects repeated discount triggers, bot limits offers and alerts admin.
A3: Platform API downtime: If store API fails, bot queues actions and retries when available.
A4: Escalation required: If shopper requests more details, bot connects them to a live agent.
Need a chatbot flexible enough to handle exceptions gracefully? Let’s design it for you.