Content Automation With Make and OpenAI for Product Copy and Emails

Rishad Al Islam

•4 min read
Laptop on desk displaying AI-powered content automation dashboard with realistic environment

System Overview

What it is: An automated content generation system using Make’s GPT module integrated with OpenAI. It creates product descriptions, summaries and email templates automatically when triggered by form submissions, CRM status changes, or workflow updates.

Core capabilities

  • Automatic product description generation for eCommerce catalogs
  • Email template creation for outreach, follow-ups, or onboarding
  • Meeting notes and summary generation from CRM updates
  • Trigger-based automation via Make (status change, form input, webhook)
  • Multi-channel delivery (email, Slack, Google Docs, CMS)
  • Real-time Slack notifications for content review or approval
  • Centralized logging of generated content for compliance and tracking

Business problems solved

  • Eliminate manual copywriting for repetitive product or email content
  • Reduce delays in sending personalized communication
  • Scale content creation for large catalogs or frequent campaigns
  • Ensure consistent tone and quality across content assets
  • Free up marketing teams to focus on strategy instead of routine writing

If your business is struggling with scaling content while maintaining quality, this approach gives you a competitive edge.

Industries served

E-commerce, SaaS, agencies, B2B services, media companies.

Actor Identification

Primary actor: Marketing or sales team member needing product copy, summaries, or email templates.

Secondary actors: Make automation engine, OpenAI GPT module, CRM system, Slack workspace, CMS or email platform.

Actor Goals

  • Marketing/Sales Team: Save time, reduce repetitive writing tasks and get ready-to-use content fast.
  • Manager: Ensure quality and consistency of generated content at scale.
  • Make Automation: Trigger content creation, route drafts to the right system, and send notifications.
  • OpenAI GPT Module: Generate natural, structured content based on prompts and context.

Context and Preconditions

  • Make scenario set up with OpenAI GPT module
  • CRM, CMS, or form integrated as trigger source
  • Slack connected for notifications and approvals
  • Templates and style guidelines defined for GPT prompts
  • Approval process configured if human review required

Basic Flow (Successful Scenario)

  • Product manager adds a new product entry in the catalog system.
  • Make triggers the GPT module with product details.
  • OpenAI generates a product description in the required style and format.
  • Make routes the description to the CMS and sends a Slack notification to marketing.
  • Marketing team reviews and approves content for publishing.
  • For emails, when CRM deal stage changes (e.g., “Demo Booked”), GPT generates a follow-up email template.
  • Template is logged in HubSpot/CRM and sent to the assigned rep.

Outcome: Content is generated automatically, reducing turnaround time and keeping communication consistent.

Alternate Flows

A1: Low-quality output: If GPT output doesn’t meet standards, Slack notification prompts manual editing before publishing.

A2: API timeout: If OpenAI service is unavailable, Make retries and sends a fallback alert to the team.

A3: Duplicate content: If generated content matches existing entries, Make flags it for review to avoid redundancy.

A4: Wrong trigger: If an unintended status change triggers content creation, Make logs the error and halts publishing until reviewed.

Ready to see how this workflow can work for your business? Book a free session with our team at Vsenk and explore how automation can scale your content without scaling your workload.