Change.org Improved Petition Data Management With Automated Workflows

Client Overview

Change.org is the world’s largest online petition platform, enabling millions of people to start and support campaigns that create social impact. With thousands of petitions active at any time, their team needs efficient systems to manage campaign data and keep workflows consistent.

Challenges

As campaigns scaled, Change.org faced several operational hurdles:

• Large volumes of campaign data were difficult to track and update
• Manual processes created delays in reporting and monitoring progress
• Lack of workflow integration slowed response to fast-growing petitions

Solution

Change.org integrated Airtable with APIs and Zapier workflows to manage campaign data more effectively. The system provided:

• Centralized campaign data management in Airtable
• Automated syncing across tools via APIs
• Real-time workflows that reduced manual intervention

Business Impact

The automation helped the Change.org team deliver measurable improvements:

• Faster updates and reporting for live campaigns
• Reduced manual effort in tracking petition growth
• Improved scalability as campaign volume increased

Client Testimonials

“Airtable gives us a clear, organized view of our campaigns. Paired with automation, it keeps our data accurate without the extra work.” - Campaign Manager, Change.org

“Automating workflows means we can focus more on supporting petition creators and less on manual data management.” - Data Operations Lead, Change.org

Book a free consultation with Vsenk today and see how automation can simplify data management and improve scalability.