Bulletproof scaled product pages with AI copywriting

Client Overview

Bulletproof is a well known functional foods and supplements brand, recognized for popularizing products like Bulletproof Coffee. With hundreds of SKUs, their eCommerce team needed a way to keep product descriptions fresh, SEO-optimized, and consistent across channels.

Challenges

Maintaining hundreds of product pages created major content bottlenecks:

• Writing SEO-friendly copy for every SKU consumed significant staff time
• Inconsistent product descriptions hurt search performance and brand voice
• Manual updates slowed down launches of new products and promotions

Fighting the same bottleneck? Talk to us about automating product copy without losing brand voice.

Solution

Bulletproof adopted GPT-powered copywriting tools to accelerate product content creation. The system delivered:

• SEO-optimized product descriptions generated automatically
• Consistent brand voice across all SKUs
• Centralized management of copy for eCommerce and marketing teams

Business Impact

Within the first quarter, the AI system showed strong results:

• 120+ staff hours saved from manual copywriting
• 35% higher engagement on optimized product pages
• 50% faster rollout of new product descriptions
• 40% better retention from improved page relevance and clarity

Client Testimonials

“Updating hundreds of SKUs used to take us weeks. With AI, we can generate optimized copy in hours and keep our product launches on schedule.” - Marketing Manager, Bulletproof

“The best part is that the AI copy is consistent with our tone and values. Customers still feel the authentic Bulletproof voice, but we save massive time internally.” - Content Lead, Bulletproof

Inspired by Bulletproof? Start your free strategy call and explore AI copywriting tailored to your brand.