AI-Powered Recommendations Help Velasca Drive Higher Sales

Rishad Al Islam

•3 min read
a laptop computer sitting on top of a wooden table

Client Overview

Velasca is a luxury Italian shoe brand known for handcrafted footwear that blends tradition with modern design. Their Shopify store serves a global customer base, offering a wide range of styles and sizes.

Challenges

As Velasca scaled online, they needed a smarter way to guide customers to the right products. The main issues included:

  • Generic product recommendations that failed to reflect customer style
  • Missed opportunities to personalize the shopping experience
  • Lower-than-expected conversion rates in their Shopify store

Solution

Velasca implemented an AI-powered personalization system on Shopify to enhance customer journeys. The system provided:

  • Real-time product recommendations based on browsing and purchase history
  • Tailored suggestions aligned with customer style preferences
  • Automated optimization that ran continuously without manual updates

Business Impact

The personalization engine produced strong, measurable results:

  • 18% increase in conversions from more relevant product matches
  • 80% faster responses to customer behavior on-site
  • 100% hands-free optimization with minimal team oversight
  • 70% fewer manual steps in updating product recommendation

Imagine these numbers in your own store. Schedule a strategy call to unlock similar growth.

Client Testimonial

“AI-powered recommendations helped us connect customers with shoes that truly fit their personal style. Conversions went up, and the shopping experience feels much more curated.” - Enrico Casati, Co-founder, Velasca

Inspired by Velasca? Book your free session and let’s design an AI personalization plan tailored to your brand.